Google Ads that fill assessment calendars.
California only. One practice per 10 mile circle. Nothing to set up. Start at $200.
No monthly fee. No contract. Nothing changes on your website.
This is not a theory.
We run this for one practice in the Bay Area. $50 a day in ads at about $5 a click. In the last 7 days, $362 in ads produced 7 parent inquiries and one booked $5,000 evaluation.
7
parent inquiries in 7 days
$52
per inquiry
9.7%
of clicks became inquiries
$215 to $52
cost per inquiry, old website to new pages
Before
Same ads, old website. $215 per inquiry. 3% of clicks became inquiries.
After
Same ads, pages built for what parents search. $52 per inquiry. 9.7%.
Same budget, same keywords. The pages did that.
That practice belongs to Sheffield’s wife, Melissa Nolan, a California school psychologist.
What your balance buys
$500
$250
Ad spend
about 5
Parent inquiries
Based on our current numbers: $52 per inquiry. Your circle will vary. This is an estimate, not a guarantee. What happens after the inquiry is up to you.
How it works
A parent searches
They type what they’re worried about into Google and see your ad.
They open your assessment page
Your name, your photo, your license, written for exactly what they searched.
Intake replies in a minute
Confirms private pay, asks about the child and the school, offers times on your calendar.
A consultation gets booked
The parent picks a time. You get the intake summary by email or text, your choice.
You run the call
Same consultation you run today, with the basics already in hand.
The parent never sees a form from us. They see you.
What you get
Nothing to set up
You sign up. We pull your bio, photos and content from your current website and build everything from that. Your website stays exactly as it is.
A practice page and seven assessment pages
Your practice page carries your name, photo, license and bio. The assessment pages cover psychoeducational, ADHD, dyslexia, learning disability, autism, college accommodations and independent educational evaluation, each written for what the parent typed into Google. That is what took cost per inquiry from $215 to $52.
You approve every page
Nothing goes live until you’ve signed off.
Ads that get smarter with every practice
Every practice runs inside one campaign that learns from every parent inquiry across California. Your ads start with everything the campaign already knows, so there’s no warm-up period and no wasted spend. A single practice running its own account never gets this.
An intake assistant
Replies to every parent within a minute, day or night, confirms private pay, collects the basics and books a consultation onto your calendar. Never answers clinical questions.
You run the consultation
You get the intake summary before the call: the child’s age, school, what the parent is worried about. The call is yours.
You control capacity
When you’re full, we pause your ads. You choose how you hear about inquiries: email, text or both.
HIPAA compliant intake
No tracking pixels on patient data. An inquiry log so you see every inquiry and what happened to it.
You don’t need to give us access to anything. We build it, you approve it, it runs.
One additional evaluation pays for months of this.
Pricing
Add money. Half runs your ads, half is our fee.
$200 minimum. Runs until it’s gone. Top up whenever.
$200 runs about a week of ads in your circle, roughly two parent inquiries at our current cost per inquiry.
No monthly fee. No contract. No setup fee. No per-inquiry fees, no percentage of your evaluations, ever.
You only pay for ads that actually ran in your circle.
One practice per circle. When your circle is taken, it’s taken.
Have an invite code? You get $50 added to your first balance, and so does the practice that gave it to you.
How areas work
Your area is a 10 mile circle around a point you choose, usually your office. One practice per circle. Circles can’t overlap. First to fund a circle holds it.
Each circle stays yours as long as at least $200 a month of your balance is running ads in it. If it stops, the circle opens up to the next practice.
Want more ground? Fund more circles. There’s no limit, and every circle you add is one more set of assessment pages with your name on it.
Set your own daily budget, $7 a day minimum per circle. Pause up to 30 days a year, for vacations or when you’re full. If your balance runs out, ads stop and you have 14 days to top up before the circle opens to the next practice.
One office in Walnut Creek
You fund one circle centered on your office. It covers Walnut Creek, Lafayette, Orinda, Concord and Pleasant Hill. $200 a month keeps it yours.
Two offices, Pasadena and Santa Monica
You fund two circles, one on each office. That’s $400 a month minimum across both. A third practice can’t take Burbank inside your Pasadena circle, but Long Beach is open to anyone.
Parents 10 miles away will drive to you. Parents 30 miles away mostly won’t, so we don’t charge you for them.
Who this is for
Licensed psychologists, neuropsychologists and LEPs in California doing private pay assessments for children, teens, college students and adults: psychoeducational, ADHD, dyslexia, learning disability, autism and testing accommodations. Not for practices that bill Medi-Cal.
Every license is verified against the California Board of Psychology or the Board of Behavioral Sciences before a page goes live.
Who’s behind it
Sheffield Nolan, CEO
Founded and sold two companies: AppRedeem, an ad tech company acquired by Perk.com, and the AI psychoeducational report writer acquired by PAR in 2025. 20 years running paid advertising. Builds and runs every piece of this himself.
LinkedIn
Melissa Nolan, Co-Founder and Clinical Director
California school psychologist with a private psychoeducational assessment practice. Co-founder and former CEO of the AI psychoeducational report writer acquired by PAR.
LinkedIn